Points Conversion

What is a Point Conversion Reward ?

Point Conversion Rewards allow your customers to transform the points they've earned into discounts for their purchases. There are two ways they can enjoy this benefit:

• Fixed Point Conversion

• Percentage Point Conversion

In Fixed Point Conversion, customers can redeem a set number of points for a dollar discount. For example: Redeem 10 points for a $.

In Percentage Point Conversion, customers can use their points to get a percentage off their purchase. For example: Redeem 100 points for 1%.

This type of reward boosts customer engagement and sales by allowing customers to easily convert loyalty points into discounts, encouraging repeat purchases and fostering a loyal customer base.

Example scenarios:

• Redeem 10 points to get $1 off (Fixed)

• Redeem 100 points for 1% (Percentage)

Now, let’s take a look at the examples one by one in detail.

Example 1: Redeem 10 points to get $1 off (Fixed Point Conversion)

In this example, customers have the opportunity to redeem their collected points for a consistent discount—for instance, redeem 10 points for $1, 20 points for $2, and so forth. This type of reward is designed to incentive customers to make more purchases.

Creating a Reward,

• Go to WordPress dashboard -> WPLoyalty -> Rewards tab -> Click on “Create New Reward” button.

• Choose “Point Conversion” as the Reward type

Here is the screenshot of Reward configuration that follows,

Details of configurations are:

• Reward Title and Description - Give a title and description of the reward. This description will get displayed in the Customers Reward Page and in the Launcher Widget.

• Conversion Rate - Specify how many points equal a dollar or based on your store currency, such as "10 points = $1," and select "Fixed Discount" as the reward type.

• Minimum points a customer can redeem per coupon - Set the lowest number of points customers can redeem per coupon (optional).

• Maximum points a customer can redeem per coupon - Set the highest number of points customers can redeem per coupon (optional).

• Display name for the coupon (when redeeming) - Choose the label displayed on the discount coupon upon redemption, like "10 points = $1."

• Ordering - Adjust where this reward appears in the Customer Reward Page and Launcher by increasing or decreasing its ordering value.

• Coupon Expiry (optional) - Set a validity for the reward. Example: 15 days. This means, when a customer can claim the discount value, the reward (which is issued in the form of a coupon) will expire in 15 days.

• Reward visibility on “Reward Opportunities” section - Using this setting you can show/ hide this Reward info from customers on the Customers Reward Page from the Reward Opportunities section.

• Click "SAVE" after creating the Reward successfully.

Now, customers will have the option to redeem their points for discounts, such as 10 points for $1, 20 points for $2, etc., through the Customer Reward Page, Launcher, or at the Cart/Checkout page.

Screenshot of Customer Reward Page showing the redeeming opportunity:

Screenshot of Cart page showing the reward redeemed:

Example 2: Redeem 100 points for 1% (Percentage Point Conversion)

In this example, customers will have the option to redeem their earned points for a percentage discount ie.., redeem 100 points for 1%, 200 points for 2% discount and so on…This type of reward encourages customers to drive repeat purchases.

Creating a Reward,

• Go to WordPress dashboard -> WPLoyalty -> Rewards tab -> Click on “Create New Reward” button.

• Choose “Point Conversion” as the Reward type

Here is the screenshot of Reward configuration that follows,

Details of configurations are:

• Reward Title and Description - Give a title and description of the reward. This description will get displayed in the Customers Reward Page and in the Launcher Widget.

• Conversion Rate - Specify how many points equal a percentage, such as "100 points = 1%," and select "Percentage Discount" as the reward type.

• Maximum percentage allowed - Specify the maximum percentage a customer can redeem per coupon. For example in the above screenshot I have set 20%. Which means even though I have 5000 points as my current point balance I can redeem a maximum of 2000 points and get 20% as a maximum discount. Also this is a required setting and you can only allow a maximum of 50% per coupon. We impose these limits to prevent excessive point redemptions and discounts. If you are interested in offering more than a 50% discount per coupon, please reach out to our support team.

• Maximum reward amount per redemption - Specify the maximum amount a customer can redeem per coupon. For example, if the limit is set to $30, even if the customer has a 20% off coupon, the discount applied will not exceed $30 on the cart total. This ensures a cap on the maximum discount value.

• Minimum points a customer can redeem per coupon - Set the lowest number of points customers can redeem per coupon (optional).

• Maximum points a customer can redeem per coupon - Set the highest number of points customers can redeem per coupon (optional).

• Display name for the coupon (when redeeming) - Choose the label displayed on the discount coupon upon redemption, like "100 points = 1%."

• Ordering - Adjust where this reward appears in the Customer Reward Page and Launcher by increasing or decreasing its ordering value.

• Coupon Expiry (optional) - Set a validity for the reward. Example: 15 days. This means, when a customer can claim the discount value, the reward (which is issued in the form of a coupon) will expire in 15 days.

• Reward visibility on “Reward Opportunities” section - Using this setting you can show/ hide this Reward info from customers on the Customers Reward Page from the Reward Opportunities section.

• Click "SAVE" after creating the Reward successfully.

Now, customers will have the option to redeem their points for discounts, such as 100 points for 1%, 200 points for 2%, etc., through the Customer Reward Page, Launcher, or at the Cart/Checkout page.

Screenshot of Customer Reward Page showing the redeeming opportunity with maximum percentage of points autofilled:

Screenshot of Cart page showing the reward redeemed:

Next Steps:

You may also want to check out these helpful guides:

• Checkout Point for Purchase Campaign that allow customers to earn points

• Looking to offer fixed discount reward instead of recursive ? Try Fixed Discount Reward

• Explore our exciting Launcher Widget feature.

• Explore our Customer Reward Page to let customers explore loyalty program

• Checkout this guide to know more about tiered rewards

Still Unclear ?

If you need any assistance, please create a support request at our ticket system. We are always happy to assist you :)