Points Conversion

Learn how to convert earned points to $ or as percentage (%) reward in WPLoyalty.

What is a Point Conversion Reward ?

Point Conversion Rewards allow your customers to transform the points they've earned into discounts for their purchases. There are two ways they can enjoy this benefit:

• Fixed Point Conversion

• Percentage Point Conversion

In Fixed Point Conversion, customers can redeem a set number of points for a dollar discount. For example: Redeem 10 points for a $.

In Percentage Point Conversion, customers can use their points to get a percentage off their purchase. For example: Redeem 100 points for 1%.

This type of reward boosts customer engagement and sales by allowing customers to easily convert loyalty points into discounts, encouraging repeat purchases and fostering a loyal customer base.

Example scenarios:

• Redeem 10 points to get $1 off (Fixed)

• Redeem 100 points for 1% (Percentage)

To set up the above discussed Reward, install and activate our free pack , "WPLoyalty - Points and Rewards for WooCommerce". We are happy to let you know that the Free Pack is sufficient to create the below Point Conversion Reward, but the PRO pack offers more advanced features.

Get WPLoyalty PRO

Now, let’s take a look at the examples one by one in detail.

Example 1: Redeem 10 points to get $1 off (Fixed Point Conversion)

In this example, customers have the opportunity to redeem their collected points for a consistent discount—for instance, redeem 10 points for $1, 20 points for $2, and so forth. This type of reward is designed to incentive customers to make more purchases.

Creating a Reward,

• Go to WordPress dashboard -> WPLoyalty -> Rewards tab -> Click on “Create New Reward” button.

• Choose “Point Conversion” as the Reward type

Here is the screenshot of Reward configuration that follows,

Details of configurations are:

• Reward Title and Description - Give a title and description of the reward. This description will get displayed in the Customers Reward Page and in the Launcher Widget.
• Conversion Rate - Specify how many points equal a dollar or based on your store currency, such as "10 points = $1," and select "Fixed Discount" as the reward type.

• Minimum points a customer can redeem per coupon - Set the lowest number of points customers can redeem per coupon (optional).

• Maximum points a customer can redeem per coupon - Set the highest number of points customers can redeem per coupon (optional).

• Display name for the coupon (when redeeming) - Choose the label displayed on the discount coupon upon redemption, like "10 points = $1."

• Ordering - Adjust where this reward appears in the Customer Reward Page and Launcher by increasing or decreasing its ordering value.

• Coupon Expiry (optional) - Set a validity for the reward. Example: 15 days. This means, when a customer can claim the discount value, the reward (which is issued in the form of a coupon) will expire in 15 days.

• Reward visibility on “Reward Opportunities” section - Using this setting you can show/ hide this Reward info from customers on the Customers Reward Page from the Reward Opportunities section.

• Click "SAVE" after creating the Reward successfully.

Now, customers will have the option to redeem their points for discounts, such as 10 points for $1, 20 points for $2, etc., through the Customer Reward Page, Launcher, or at the Cart/Checkout page.

Screenshot of Customer Reward Page showing the redeeming opportunity:

Screenshot of Cart page showing the reward redeemed:

Example 2: Redeem 100 points for 1% (Percentage Point Conversion)

In this example, customers will have the option to redeem their earned points for a percentage discount ie.., redeem 100 points for 1%, 200 points for 2% discount and so on…This type of reward encourages customers to drive repeat purchases.

Creating a Reward,

• Go to WordPress dashboard -> WPLoyalty -> Rewards tab -> Click on “Create New Reward” button.

• Choose “Point Conversion” as the Reward type

Here is the screenshot of Reward configuration that follows,

Details of configurations are:

• Reward Title and Description - Give a title and description of the reward. This description will get displayed in the Customers Reward Page and in the Launcher Widget.
• Conversion Rate - Specify how many points equal a percentage, such as "100 points = 1%," and select "Percentage Discount" as the reward type.

• Maximum percentage allowed - Specify the maximum percentage a customer can redeem per coupon. For example in the above screenshot I have set 20%. Which means even though I have 5000 points as my current point balance I can redeem a maximum of 2000 points and get 20% as a maximum discount. Also this is a required setting and you can only allow a maximum of 50% per coupon. We impose these limits to prevent excessive point redemptions and discounts. If you are interested in offering more than a 50% discount per coupon, please reach out to our support team.

• Maximum reward amount per redemption - Specify the maximum amount a customer can redeem per coupon. For example, if the limit is set to $30, even if the customer has a 20% off coupon, the discount applied will not exceed $30 on the cart total. This ensures a cap on the maximum discount value.

• Minimum points a customer can redeem per coupon - Set the lowest number of points customers can redeem per coupon (optional).

• Maximum points a customer can redeem per coupon - Set the highest number of points customers can redeem per coupon (optional).

• Display name for the coupon (when redeeming) - Choose the label displayed on the discount coupon upon redemption, like "100 points = 1%."

• Ordering - Adjust where this reward appears in the Customer Reward Page and Launcher by increasing or decreasing its ordering value.

• Coupon Expiry (optional) - Set a validity for the reward. Example: 15 days. This means, when a customer can claim the discount value, the reward (which is issued in the form of a coupon) will expire in 15 days.

• Reward visibility on “Reward Opportunities” section - Using this setting you can show/ hide this Reward info from customers on the Customers Reward Page from the Reward Opportunities section.

• Click "SAVE" after creating the Reward successfully.

Now, customers will have the option to redeem their points for discounts, such as 100 points for 1%, 200 points for 2%, etc., through the Customer Reward Page, Launcher, or at the Cart/Checkout page.

Screenshot of Customer Reward Page showing the redeeming opportunity with maximum percentage of points autofilled:

Screenshot of Cart page showing the reward redeemed:

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Next Steps:

You may also want to check out these helpful guides:

• Checkout Point for Purchase Campaign that allow customers to earn points
• Looking to offer fixed discount reward instead of recursive ? Try Fixed Discount Reward
• Explore our exciting Launcher Widget feature.
• Explore our Customer Reward Page to let customers explore loyalty program
• Checkout this guide to know more about tiered rewards

Still Unclear ?

If you need any assistance, please create a support request at our ticket system. We are always happy to assist you :)