> For the complete documentation index, see [llms.txt](https://docs.wployalty.net/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.wployalty.net/campaigns/campaign-types.md).
# Campaign Types
### Campaign Types
* Point for purchase
* Reward based on spending
* Referral
* Sign up
* Review
* Birthday
* Social media share (Facebook, Twitter, WhatsApp, Email and Follow Up Share)
* Achievement Campaign
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The above are the campaign types to reward customers for purchases, sign up, writing reviews, social sharing, referring their friends and more.
{% hint style="info" %}
Ensure WPLoyalty plugin is installed and activated. Note that some of Campaign Types are exclusive to the PRO version.
[Get WPLoyalty PRO. ](https://wployalty.net/pricing/)
{% endhint %}
### **Point for purchase**
* Rewarding Points for a customer for their purchase.
* For ex: If the customer spend $100 in their purchase then 10 Points will be rewarded for their purchase, while spending $200 earn 20 Points and so on...
### **Reward based on spending**
* Customer can earn points or rewards for their spending.
* For ex: if the customer spend $100 and get 100 points or $10 reward. This helps you increase average order value.
### **Referral**
* Customer will get a reward for making a referral.
### **Sign up**
* Customer will get a reward for registering or creating a account at your store.
### **Review**
* Customer can get a reward for writing a review about the product they purchased.
* It will helps you to increase the revenue to the store.
### **Birthday**
* Customer can get a reward for sharing their date of birth and also get a special offers on their birthday.
### **Social Media share**
* By sharing your products/ referral link in social media such as Facebook, Twitter, Whatsapp or Email, can get a reward/ points.
* It will increase the growth of the store and provide a proof of the products.
Example: Whats app
**Follow Up share**
* Reward your customers for following your pages in social media like Facebook, Instagram.
**Achievement Campaign**
* Reward your customers for actions like while they moving up a Level or for actions like Daily Login.
**Frequently asked questions:** \
**1. Difference between point for purchase & reward based on spending**
* Point for purchase:
In point for purchase, Customer can earn points dynamically based on customer every x amount spend on purchase.
For example: when customer earn 1 points for $10 spend, earn 2 points for $20 spend
**Here is a sample:**
* Reward based on spending:
In reward for spending, customer will earn fixed point based on their spending and the points will doesn't change based on customer spending.
For example: When customer spend maximum of $500 then they will earn 10 points and if he spend 600 or more, customer would still earn 10 points. ie..,instead of dynamic points, Fixed Points will be given.
**Here is a sample:**
Some of the above discussed scenarios requires PRO.
[Get WPLoyalty PRO. ](https://wployalty.net/pricing/)
Still unclear ?\
Please submit a [support request](https://wployalty.net/support/). We are always happy to assist you :)