# Campaign Types

### Campaign Types

* Point for purchase
* Reward based on spending
* Referral
* Sign up
* Review
* Birthday
* Social media share (Facebook, Twitter, WhatsApp, Email and Follow Up Share) 
* Achievement Campaign 

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The above are the campaign types to reward customers for purchases, sign up, writing reviews, social sharing, referring their friends and more.

{% hint style="info" %}
Ensure WPLoyalty plugin is installed and activated. Note that some of Campaign Types are exclusive to the PRO version. 

[Get WPLoyalty PRO. ](https://wployalty.net/pricing/)
{% endhint %}

### **Point for purchase**

* Rewarding Points for a customer for their purchase.
* For ex: If the customer spend $100 in their purchase then 10 Points will be rewarded for their purchase, while spending $200 earn 20 Points and so on...

<figure><img src="https://103140889-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FS9c8SKH3fobHhx7SjaLW%2Fuploads%2FidfmO48vegSZtS3Hs3QZ%2Fimage.png?alt=media&#x26;token=e8bd502f-86ea-4711-b31f-0d4e1bc59868" alt="Point for purchase"><figcaption></figcaption></figure>

### **Reward based on spending**

* &#x20;Customer can earn points or rewards for their spending.
* &#x20;For ex: if the customer spend $100 and get 100 points or $10 reward. This helps you increase average order value.

![](https://103140889-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FS9c8SKH3fobHhx7SjaLW%2Fuploads%2Fczs4NZbjBYaidK9PELuo%2Fimage.png?alt=media\&token=00d55362-95fa-4936-a95a-68e45e8b17b1)

### **Referral**

* Customer will get a reward for making a referral.

![](https://103140889-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FS9c8SKH3fobHhx7SjaLW%2Fuploads%2FgJtMwrpjn6Cf2IK0z41j%2Fimage.png?alt=media\&token=4ba16290-0802-4491-afed-b21a7cf9d23d)

### **Sign up**

* Customer will get a reward for registering or creating a account at your store.

![](https://103140889-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FS9c8SKH3fobHhx7SjaLW%2Fuploads%2FQkOZJAjBHUSqDOQ5Ayog%2Fimage.png?alt=media\&token=3d6397fd-2641-436f-ab3b-33134ce3f585)

### **Review**

* Customer can get a reward for writing a review about the product they purchased.
* It will helps you to increase the revenue to the store.

![](https://103140889-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FS9c8SKH3fobHhx7SjaLW%2Fuploads%2FTISNesqHVXiXC1Y9cCX4%2Fimage.png?alt=media\&token=13054c1b-a66d-4520-aaaf-1fe0e43e53b6)

### **Birthday**

* Customer can get a reward for sharing their date of birth and also get a special offers on their birthday.

![](https://103140889-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FS9c8SKH3fobHhx7SjaLW%2Fuploads%2FmPfC6BrOYTw7NuQG9Umo%2Fimage.png?alt=media\&token=97964daf-6b82-4554-89a2-a72b9d7e9608)

### **Social Media share**

* By sharing your products/ referral link in social media such as Facebook, Twitter, Whatsapp or Email, can get a reward/ points.&#x20;
* It will increase the growth of the store and provide a proof of the products.

Example: Whats app

![](https://103140889-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FS9c8SKH3fobHhx7SjaLW%2Fuploads%2FayEDkJVlCHpymXPIhkW1%2Fimage.png?alt=media\&token=ea171c69-3ea1-4198-af1e-cbb5f895a241)

**Follow Up share**

* Reward your customers for following your pages in social media like Facebook, Instagram.&#x20;

<figure><img src="https://103140889-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FS9c8SKH3fobHhx7SjaLW%2Fuploads%2FNIsllanUpep7d1gXDnb6%2Fscreenshot-localhost-2022.12.28-15_40_32.png?alt=media&#x26;token=ad99fa92-08e5-4217-a376-8b6369645e07" alt=""><figcaption></figcaption></figure>

**Achievement Campaign**

* Reward your customers for actions like while they moving up a Level or for actions like Daily Login.&#x20;

<figure><img src="https://103140889-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FS9c8SKH3fobHhx7SjaLW%2Fuploads%2FftjsXVdZbZAJpyTEZpWe%2Fscreenshot-localhost-2023.05.02-22_26_55.png?alt=media&#x26;token=83e144cd-d635-434d-ab49-7eed3d7bc7ea" alt=""><figcaption></figcaption></figure>

**Frequently asked questions:** \
**1. Difference between point for purchase & reward based on spending**

* Point for purchase:

In point for purchase, Customer can earn points dynamically based on customer every x amount spend on purchase.

For example: when customer earn 1 points for $10 spend, earn 2 points for $20 spend

**Here is a sample:**&#x20;

<figure><img src="https://103140889-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FS9c8SKH3fobHhx7SjaLW%2Fuploads%2FF6ovm7K1tln373qh9EAS%2Fscreenshot-localhost-2022.12.26-17_34_59.png?alt=media&#x26;token=bc568f8f-6887-4044-89b9-0160fd1faddf" alt=""><figcaption></figcaption></figure>

* Reward based on spending:

In reward for spending, customer will earn fixed point based on their spending and the points will doesn't change based on customer spending.

For example: When customer spend maximum of $500 then they will earn 10 points and if he spend 600 or more, customer would still earn 10 points. ie..,instead of dynamic points, Fixed Points will be given.&#x20;

**Here is a sample:**&#x20;

<figure><img src="https://103140889-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FS9c8SKH3fobHhx7SjaLW%2Fuploads%2FwWz88iqDGU6Xr63WjKI2%2Fscreenshot-localhost-2022.12.26-17_48_07.png?alt=media&#x26;token=1f96f1d1-d889-4c7e-9c7f-2f3cce807327" alt=""><figcaption></figcaption></figure>

Some of the above discussed scenarios requires PRO.&#x20;

[Get WPLoyalty PRO. ](https://wployalty.net/pricing/)

Still unclear ?\
Please submit a [support request](https://wployalty.net/support/). We are always happy to assist you :)